Data Architecture, implementation and activation of customer data platform and KPI framework.

AKZO Nobel
Senior subject matter expert marketing data. Analysis, transformation and streamlining of legacy product, color and customer data to be used and scaled for marketing automation

Senior subject matter expert Customer data, CRM, Lead management, marketing automation and marketing analytics.

Dutch Police Academy (knowledge net)
Analysis of the content supply chain. ROI calculation and cost savings. Process and organizational redesign.

Alcatel Lucent
Analysis of the marketing content supply chain.

Philips Consumer Lifestyle
Process support on behavioral targeting implementation and email-marketing integration. Assessment of marketing master data.

Philips lighting
Implementation of behavioral targeting techniques for lead generation and lead routing process design.

Dutch Police Academy (knowledge net)
Knowledge transfer and consulting with regard to optimizing the content pipeline for unstructured text, through the use of natural language processing. Topics covered are the extraction of text, keywords, summaries, collocations, document- and sentence classification, summarization, entity- and relationship extraction and the use of semantic networks in practice. For this project Azymus teamed up with Neofumane, a consulting firm focusing on innovation.

Software product marketing for the iAMS technology. Process and functional design.

Philips Healthcare
Implementation of lead generation for twelve business units, marketing automation and lead management

Vendor selection and assessment – process and functional design.

NXP Semiconductors
Analyzing and optimizing the content supply chain, vendor selection and assessment, contract reviews, process redesign for demand generation, marketing automation and lead management. Design of an organizational structure tailored to the content management process.

Software product marketing

Stichting Vivaan
Vendor selection and assessment, impact analysis

Product marketing – product positioning, product design and functional requirements.

Product marketing – Software product marketing, prototyping and product design. Metisq gathers unstructured content from various sources and extracts keywords, meta data and classifies content by interest and category.

Cellixx SA
Software (mobile portal) product marketing – company redesign

FM HealthCare
Software product marketing. Design of the content supply chain. Selection, modification and prototyping of natural language processing technologies.

J&E Sports
Vendor assessment, contract reviews, setting up support process.

Various projects with regard to demand generation and lead management.

Euro Team Services
Software product marketing. Design of ETS ID Gateway. Acquisition support.

Vendor and technology assessment ‘organic scorecard’. Contract reviews.

Content Management Software Vendor GX
Knowledge transfer and consulting customer engagement and demand generation/ lead management.
Product marketing strategic consultancy on product development.

Product marketing – brainstorm on social networking

Mediasurface (now Alterian)
Product marketing, design of the Pepperio CMS, competitive benchmarks, market analysis, search engine optimization.